Online Advertising - Increase Website Traffic
Online Advertising is the most effective mechanism to immediately get your website on the first page of Google Search for a wide geographical area.
If the majority of your target market is in your own community, then you would be better off with Search Engine Optimization.
Here are some incredible stats about search engines that you may not know:
- 81% of Americans use search engines each month.
- The average active desktop user performs over 126 searches each month, which averages out to over 4 per day.
- There are approximately 16.4 billion searches on Google every day
Our Online Advertising Package includes creating a Pay-Per-Click (PPC) campaign and tuning it for six months.
PPC campaigns enable your website to be on the first page immediately.
Pay Per Click (PPC) is an online advertising model used on websites, in which advertisers pay only when their ad is clicked.
With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
Our online advertising service includes setting up three ad groups that target three specific segments of the client's target market.
These can be different products and services offered by the client or different geographical areas.
In each ad group we create five ads.
We do this because we don't know for sure how online searchers in your target area are going to react to the ads.
By creating multiple ads we can compare performance and replace poor performing ads over time.
We then select keywords and the amount to spend for each click to ensure the client pays neither too much nor too little for optimal placement.
Each month we analyze the performance of each of the ad groups and make adjustments to both the ads and the amount to spend for each keyword.
Our online advertising package includes an optional teleconferences or face-2-face meeting to review the online advertising campaign, revisions to the campaign as it is being set up, and tuning the campaign for a period of six months.
Each month we produce and email a report that summarizes the account performance, keeps you informed of changes we are making, and provides specific details on the performance of the keywords and the ads.
The investment required for campaign creation and six months of tuning is $599.
You choose a maximum amount to spend each month and pay it in advance via a recurring monthly payment.
