ONLINE ADVERTISING
Online Advertising is a way to immediately get your website on the first page of Google across a wide geographical area and increase website traffic.
If the majority of your target market is in your own community, then you would be better off with Search Engine Optimization.
The most popular way for someone to find a website is by going through a search engine.
Here are some incredible stats about search engines that you may not know:
- 75% of Americans use search engines on a regular basis.
- 56% of all Americans use one every single day.
Our Online Advertising Package includes creating a Pay-Per-Click ( PPC ) campaign and managing it for six months.
Pay Per Click ( PPC ) is an online advertising model used on websites, in which advertisers pay only when their ad is clicked.
Cost per click ( CPC ) varies depending on the search engine and the level of competition for a particular keyword.
Our online advertising service inclues setting up five ad groups that target five specific segments of the client's target market.
These can be different products and services offered by the client or different target areas.
In each ad group we create three ads.
We do this because we don't know for sure how online searchers in your target area are going to react to the ads.
By creating multiple ads we can compare performance and replace poor performing ads over time.
We then select keywords and the amount to spend for each click to ensure the client pays neither too much nor too little for optimal placement.
Each month we analyze the performance of each of the ad groups and make adjustments to both the ads and the amount to spend for each keyword.
Our package includes up to two teleconferences or face-2-face meetings to review the campaign, if desired, and up to three sets of revisions to the campaign as it is being set up.
The client chooses a maximum amount to spend each month and pays it directly to the search engine of their choice, which eliminates us as the middle man and reduces the overall cost of our search engine marketing service.
